Event-based sequences
Timely follow-up
COORDINATED CUSTOMER JOURNEYS
Marketing Automation
Trigger the right communication when a relevant event occurs.
We connect segments, triggers, and messages with frequency, exclusion, and attribution rules.
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THE CHALLENGE
A clear process starts with understanding the problem.
A campaign ends with a form, but the contact does not receive a response tailored to their interests.
SCI / MARKETING-AUTOMATION
We connect segments, triggers, and messages with frequency, exclusion, and attribution rules.
CAPABILITIES
Configure what your team actually needs.
Scope is defined during implementation and depends on authorized accounts and channels.
Dynamic segmentation
Fewer manual tasks
Message testing
Insights by channel
Pauses and exclusions
OPERATIONAL FLOW
From the signal to action.
A specific sequence for defining owners, controls and reports.
- 01Event
- 02Segment
- 03Message
- 04Response
- 05Adjustment
COMMERCIAL VISIBILITY
Your team sees what comes next.
The illustrative interface shows how the stages connect for marketing automation. Actual records and metrics depend on authorized information.
- Timely follow-up
- Fewer manual tasks
- Insights by channel
SCI / Marketing Automation
OverviewFlowTeamMetrics
CONCEPTUAL VIEW
Marketing Automation
Trigger the right communication when a relevant event occurs.
01Event
02Segment
03Message
04Response
05Adjustment
Components of this solution
Event-based sequences
Dynamic segmentation
Message testing
Illustrative interface · No client data
APPLICATIONS
Two specific situations.
Configuration examples, without attributing undocumented results to clients.
Nurture prospects who downloaded a guide.
Stages, messages and responsibilities are adapted to the client's operation.
Follow up on a proposal when the customer asked for more time.
Stages, messages and responsibilities are adapted to the client's operation.
POSSIBLE CONNECTIONS
Connect the work you already do.
Each integration is activated only after checking accounts, permissions, costs and provider compatibility.
See the integration architectureFREQUENTLY ASKED QUESTIONS
Before getting started.
Can I stop a sequence?
Yes. Exit conditions are defined, such as a response, purchase, or opt-out from communications.
Is consent required?
The use of channels and data is configured according to the legal basis and applicable rules.
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